This jewelry spot was created for a client who did not yet have the production jewelry, only drawings. After being described the jewelry and studying the schematics, the entire set was built in 3D. Special attention was paid to replicate the refraction of the diamonds, and how they would look in this dark and moody environment. The point of all the shots is breathtaking drama, the unveiling of a unique style of jewelry for a client that has always only been associated with quality.
