Iconic Imaging employs all of the newest computer generated imaging techniques by marrying photo backplates, CAD data, video footage, HDRI photography, and an artistic eye to create mindblowing images.

The Iconic Process

The Brief

Iconic Imaging begins by meeting with you or a conference call to clearly mark out what I need to deliver to you and when.  I will get you a list of the assets I need to continue, and obtain specifications for the final delivery.  We will go over any creative direction here, and decide on a direction for the project and what techniques will be used.  It is good to all agree on some reference, as this will help me start to establish the look of the finished product.

First Look

Here I will deliver a clay-rendered image (if a still) or a clay rendered video to show composition, timing, and look of the piece.  It is important to get this approved by you, the client, in order for me to proceed and have the rest of the process remain efficient.  Any position/modeling changes past this point tend to have a greater effect on the deadline, so its important to lock down as much as we can at this stage.

Style Frames

This applies more to animation than a still, but I will supply a series of keyframes of the final animation with the look and feel of the final.  These final frames, together with the clay render of the previous step, should be enough for you to visualize the rest of the animation.  This is where we make changes to colors, lighting, and look development.

Low Resolution Preview

 For print work, I provide the work in low resolution for approval on colors and lighting.  I can do this for video as well if time allows, to give you a more complete idea of the final.  These lower resolution renders catch errors that could result in costly re-renders if not changed, and is a good way to determine if the images are of the highest quality.

Final Render/Retouching

After all of the approval processes earlier, I render the high resolution image, or full frame sequence.  I then do any retouching I need to, including color correction, touch-ups and etc.  This also includes editing and post effects, as well as any formatting you need for final delivery.  This stage can often take the longest, because depending on the contents of your image, render times can rise quickly when you throw in a lot of intensive effects.  It is extremely important to get as much as we can approved before this stage, to avoid any costly re-renders.